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Produkte zum Begriff Web-to-Web-Marketing:
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B2B Digital Marketing: Using the Web to Market Directly to Businesses
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
Preis: 17.11 € | Versand*: 0 € -
B2B Digital Marketing: Using the Web to Market Directly to Businesses
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
Preis: 16.04 € | Versand*: 0 € -
Ultimate Web Marketing Guide, The
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Preis: 16.04 € | Versand*: 0 € -
Ultimate Web Marketing Guide, The
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Preis: 21.39 € | Versand*: 0 €
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Wie lautet der Oberbegriff für die folgenden Dinge: Deep Web, Darknet, World Wide Web, Web?
Der Oberbegriff für die genannten Dinge ist "Internet". Das Deep Web bezieht sich auf den Teil des Internets, der nicht über Suchmaschinen zugänglich ist, während das Darknet auf anonyme Kommunikation und den Zugang zu illegalen Inhalten abzielt. Das World Wide Web ist der öffentliche Teil des Internets, in dem Websites und Webseiten zugänglich sind.
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Ist die Webseite Mediathek View Web legal?
Die Webseite Mediathek View Web ermöglicht es Nutzern, öffentlich-rechtliche Mediathekeninhalte herunterzuladen. Obwohl das Herunterladen von Inhalten aus öffentlich-rechtlichen Mediatheken für den persönlichen Gebrauch in der Regel legal ist, kann die Verbreitung oder der kommerzielle Gebrauch dieser Inhalte gegen das Urheberrecht verstoßen. Es ist wichtig, die Nutzungsbedingungen der Mediathek View Web zu beachten und sicherzustellen, dass keine Urheberrechtsverletzungen begangen werden.
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Wo und wie kann ich SEO, Web-Marketing usw. im Selbststudium lernen?
Es gibt viele Möglichkeiten, SEO und Web-Marketing im Selbststudium zu lernen. Du könntest Online-Kurse oder Tutorials nutzen, die von Experten auf Plattformen wie Udemy oder Coursera angeboten werden. Es gibt auch viele Bücher und Blogs, die sich mit dem Thema befassen und wertvolle Informationen liefern. Außerdem könntest du praktische Erfahrungen sammeln, indem du eine eigene Website erstellst und verschiedene SEO-Techniken ausprobierst.
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Wie beeinflusst die Web-Analyse das Marketing und die Entscheidungsfindung von Unternehmen?
Die Web-Analyse liefert Unternehmen wichtige Daten über das Verhalten ihrer Kunden im Internet. Diese Informationen ermöglichen es, Marketingstrategien gezielt anzupassen und zu optimieren. Durch die Auswertung der Web-Analyse können Unternehmen fundierte Entscheidungen treffen und ihre Marketingmaßnahmen effektiver gestalten.
Ähnliche Suchbegriffe für Web-to-Web-Marketing:
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Preis: 20.32 € | Versand*: 0 € -
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR “Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.” —Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc. “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.” —Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. BONUS DVD Packed with Tools and Resources DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company’s evolving strategic and tactical goals Implement programs that drive sustainable improvements— not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they’ll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant—and avoid the wrong ones Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Foreword xxv Preface xxvii Acknowledgments xxi Part 1: The Basics of Search Marketing 1 Chapter 1: Why Search Marketing Is Important…and Difficult 3 Chapter 2: How Search Engines Work 31 Chapter 3: How Search Marketing Works 57 Chapter 4: How Searchers Work 81 Part 2: Develop Your Search Marketing Program 101 Chapter 5: Identify Your Web Site’s Goals 103 Chapter 6: Measure Your Web Site’s Success 119 Chapter 7: Measure Your Search Marketing Success 143 Chapter 8: Define Your Search Marketing Strategy 171 Chapter 9: Sell Your Search Marketing Proposal 199 Part 3: Execute Your Search Marketing Program 227 Chapter 10: Get Your Site Indexed 229 Chapter 11: Choose Your Target Keywords 267 Chapter 12: Optimize Your Content 293 Chapter 13: Attract Links to Your Site 337 Chapter 14: Optimize Your Paid Search Program 383 Chapter 15: Make Search Marketing Operational 447 Part 4: Beyond Search Marketing 477 Chapter 16: Explore New Media and Social Media 479 Chapter 17: Optimize Your Web Site Search 505 Chapter 18: What’s Next? 533 Glossary 551 Index 583
Preis: 40.65 € | Versand*: 0 € -
InterACT with Web Standards: A holistic approach to web design
Laying the foundation for a solid understanding of Web design, this book weaves together industry best practices and standards-based design techniques. It is built on practical examples and short exercises crafted to help readers learn quickly and retain information. Starting with the basics this book teaches:Internet fundamentalsPlanning, content strategy, and information architectureHTML and CSSAccessibility Created by the education luminaries that brought you the revolutionary InterACT curriculum (http://interact.webstandards.org) and the Opera Web Standards Curriculum (http://opera.com/wsc), and the experts that power The Web Standards Project, this book is the definitive guide to learning the basics of web design. Its emphasis on practical and proven techniques make it the go-to guide that every aspiring web professional needs to succeed in their career. 25% of all author proceeds from this book will be donated to The Open Web Education Alliance (http://www.w3.org/2005/Incubator/owea/) to help advance web education around the world.
Preis: 21.39 € | Versand*: 0 € -
How to Break Web Software: Functional and Security Testing of Web Applications and Web Services
Rigorously test and improve the security of all your Web software! It’s as certain as death and taxes: hackers will mercilessly attack your Web sites, applications, and services. If you’re vulnerable, you’d better discover these attacks yourself, before the black hats do. Now, there’s a definitive, hands-on guide to security-testing any Web-based software: How to Break Web Software. In this book, two renowned experts address every category of Web software exploit: attacks on clients, servers, state, user inputs, and more. You’ll master powerful attack tools and techniques as you uncover dozens of crucial, widely exploited flaws in Web architecture and coding. The authors reveal where to look for potential threats and attack vectors, how to rigorously test for each of them, and how to mitigate the problems you find. Coverage includes · Client vulnerabilities, including attacks on client-side validation · State-based attacks: hidden fields, CGI parameters, cookie poisoning, URL jumping, and session hijacking · Attacks on user-supplied inputs: cross-site scripting, SQL injection, and directory traversal · Language- and technology-based attacks: buffer overflows, canonicalization, and NULL string attacks · Server attacks: SQL Injection with stored procedures, command injection, and server fingerprinting · Cryptography, privacy, and attacks on Web services Your Web software is mission-critical–it can’t be compromised. Whether you’re a developer, tester, QA specialist, or IT manager, this book will help you protect that software–systematically.
Preis: 40.65 € | Versand*: 0 €
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Welche Auflösung für Web?
Welche Auflösung für Web? Die optimale Auflösung für Webseiten hängt von verschiedenen Faktoren ab, wie z.B. dem Gerät, auf dem die Website betrachtet wird, der Bildschirmgröße und der Zielgruppe. Eine gängige Empfehlung ist eine Auflösung von 1920x1080 Pixeln, da dies eine gute Balance zwischen Bildqualität und Ladezeit bietet. Es ist auch wichtig, responsive Design-Techniken zu verwenden, um sicherzustellen, dass die Website auf verschiedenen Bildschirmgrößen gut aussieht. Letztendlich sollte die Auflösung so gewählt werden, dass die Website sowohl auf Desktop- als auch auf mobilen Geräten optimal dargestellt wird.
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Wie funktioniert web de?
Web.de ist ein E-Mail-Dienst, der es Benutzern ermöglicht, E-Mails zu senden, zu empfangen und zu verwalten. Um web.de zu nutzen, muss man sich zunächst auf der Website registrieren und ein Konto erstellen. Nach der Registrierung kann man sich mit seinen Zugangsdaten auf der Website einloggen und auf sein E-Mail-Postfach zugreifen. Dort kann man E-Mails schreiben, empfangene E-Mails lesen, Dateien anhängen und vieles mehr. Zudem bietet web.de auch weitere Dienste wie Kalender, Cloud-Speicher und News an, die den Benutzern zur Verfügung stehen.
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Was ist IMAP Web?
Was ist IMAP Web? IMAP Web ist eine webbasierte Anwendung, die es Benutzern ermöglicht, auf ihre E-Mails über das IMAP-Protokoll zuzugreifen. IMAP steht für Internet Message Access Protocol und ermöglicht es Benutzern, ihre E-Mails auf einem Server zu speichern und von verschiedenen Geräten aus darauf zuzugreifen. IMAP Web bietet eine benutzerfreundliche Oberfläche, die es Benutzern erleichtert, ihre E-Mails zu organisieren, zu lesen und zu verwalten. Durch die Verwendung von IMAP Web können Benutzer von überall aus auf ihre E-Mails zugreifen, solange sie eine Internetverbindung haben. IMAP Web ist eine praktische Lösung für diejenigen, die ihre E-Mails auf einfache und effiziente Weise verwalten möchten.
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Welches Videoformat für Web?
Welches Videoformat für Web? Bei der Auswahl eines Videoformats für das Web sollten verschiedene Faktoren berücksichtigt werden, wie z.B. die Kompatibilität mit verschiedenen Browsern und Geräten, die Dateigröße für eine schnelle Ladezeit und die Qualität des Videos. Gängige Formate für das Web sind beispielsweise MP4, WebM und OGG. Es ist wichtig, das richtige Format zu wählen, um sicherzustellen, dass das Video reibungslos abgespielt wird und eine gute Benutzererfahrung bietet. Letztendlich hängt die Wahl des Videoformats von den spezifischen Anforderungen des Projekts und der Zielgruppe ab.
* Alle Preise verstehen sich inklusive der gesetzlichen Mehrwertsteuer und ggf. zuzüglich Versandkosten. Die Angebotsinformationen basieren auf den Angaben des jeweiligen Shops und werden über automatisierte Prozesse aktualisiert. Eine Aktualisierung in Echtzeit findet nicht statt, so dass es im Einzelfall zu Abweichungen kommen kann.